If you’re vision is blurred, it’s time to get focused
It’s little wonder that many who fall in to the traditional definition of ‘professional services’ feel somewhat stymied when it comes to expressing their vision, let alone sufficiently focused to deliver their message when marketing their services.
Areas of expertise have come under increasing attack from the [...]

My 4 year old son just phoned to say that he doesn’t want to watch the ads and can I turn them off when I get home.
At first I was a little offended in that I’ve spent the best part of the last 25 years planning and crafting campaigns and today they still pay a [...]

In this throwaway society, it seems that in marketing terms, financial services brands are one of the worst culprits. Some might say they are dispensing with their brands at an alarming rate.
Yet, one would have thought that in a supposedly prudent industry, they would have held on to their brands dearly and lived by my [...]

Now of course in UK parlance an elevator is a ‘lift’ and that is what the best elevator speeches should do. Lift your profile, lift your standing in the eyes of the receiver and give your audience a lift to your ‘shop’ floor, lifting you morale in the process, as the first stage in delivering [...]