Providing a new business with impetus to market and find distributors for its product gives us a great buzz. Such was the case with the directors of Spice Way when launching their Fruit Tea brand Fr’cinni. As strategic as it was pragmatic, we took the client on a journey from Brand Communications Platform, to provide the company with the backbone of their brand, a mood board to pictorially represent to potential supermarket buyers, in an instant, the brand essence and subsequently an impactful and original brand identity, that has enabled the brand to stand out from the crowd on the supermarket shelf and now in their own store.