Our journey for OPX enabled us to reflect the journey they enact for customers of insurance companies, via their unique software, when interacting with the organisation. A deep dive in to a highly complex business resulted in a Brand Communications Platform, a Mood Board and as a result a brand identity that although static appears animated. From there we created a brochure in two formats, for both US and UK markets, a website and an exhibition stand for the brand’s launch in the US.