Berlin the Musical

Commissioned to establish the essence of the brand that is Berlin The Musical, we pursued our regular disciplines to getting under the skin of the story by David Soames and envelope ourselves in the wonderful music created by Alan Hawkshaw to create a website that encouraged engagement, develop the social media strategy and implemented this to grow awareness, to establish fans and ultimately encourage sufficient interest to back a Kickstarter crowdfunding campaign, that we set-up and launched to encourage investment. Alas the funding required for a West End launch was a step too far. Though we and the originators still haven’t given up hope. As Winston Churchill said, “Success is the ability to go from one failure to another with no loss of enthusiasm!”