Running a small business takes a lot of time, effort and focus. Invariably, it is those who have the infrastructure of a team of professionals behind them, who they can rely on to provide timely advice and professional services across a range of disciplines, who most succeed. That is the premise of Wize Professionals. A collective of pre-vetted professional services for the growing business, readily to hand, to give expert advice and B2B services. Our role was to create an identity and positioning for Wize Professionals as the benchmark service for supporting the smaller business and then to start growing that collective through media activity.