How might restaurants shake-up their brands to maximise covers?

Is the colour of your brand a good fit for a leader?

With the Labour leadership contest well under way and the hustings getting ever more heated, various epithets are being attributed to the candidates and past political mavericks are coming out of the woodwork in support or otherwise. And poor Jeremy is being found guilty by association and being given...

Why do so many have so little regard for retaining their brand warmth?

With the HSBC name likely to disappear from our high streets, could the Midland Bank brand name, its original UK incarnation, be resurrected? This has given me some thought as to those brands, now long gone, and many in the financial services sector, who still retain a good deal...

Are hearing brands hiding their brand as well as their product?

In the 1920s a glimpse of stocking was said to be shocking. In the 60s it was the mini.Yet, even in the enlightened 70s a kid wearing glasses seemed to shock somewhat and was often ridiculed. But now look at glasses and the market for them! Arguably RayBan paved...