Delighted to be at IFE today to join my friends from Boba Box, the premium bubble tea brand, and looking forward to see some of the great work we did together, with stunning photography from Howard Shooter, where the brand deserves to be on centre stage, well stand 4811....
Every time there’s a Budget many accountants scramble to get their perspective out to current and prospective clients on often hastily written e-newsletters on the Chancellor’s pronouncements, with few of the tailored insights clients want or reassurance from the brand of meeting your needs. So these views are rarely...
Back in the 90s Skoda asked “We’ve changed the car. Can you change your mind?” More recently Dove challenged conventional opinion of beauty by featuring women of various body types, ages and ethnicities in its campaigns. Many brands have adopted strategies to challenge existing perceptions and so reshape consumer...
Sometimes it pays to look back to go forward and my mind of late has been looking back at soaps, some brands, their marketing and how segments of the market have evolved or even re-emerged from way back. One such recollection, particularly at this time of year, is the...
The core role of an accountant might be regarded by many as much the same. Yet I’ve been working with accountants for well over a decade now differentiating the practice from their peers; branding, rebranding, rolling-out pertinent marketing content, online and offline, in video, in print, in social and...
