Older age is to be enjoyed not endured. How should brands better engage?

January 28, 2021

Most of us look forward to living longer, yet much of the marketing targeting the ‘grey pound’ (don’t you hate that phrase?!), focuses on alleviating ailments, or providing end of life services. Health is undoubtedly an important priority, as is family, but it doesn’t have to be just about...

In praise of the long copy ad

January 27, 2021

I’ve had opportunity to read weekend newspapers cover to cover of late and recently for once it wasn’t Covid-19 that captured my attention, but a long copy ad. The Sunday papers usually have an abundance of long copy ads that you would think only your grandparents who have lived...