Will allegiance to TV channels rise in line with audience figures or is such brand equity purely down to content?

With Bake Off achieving Channel 4’s biggest audience in 5 years it seems that the move across from the BBC, even with a virtually new presenter team, has had no ill effect. So it struck me where does brand loyalty come in the pecking order in viewers’ minds when...

If music is the food of love, surely it’s worth the effort to get a track more in synch with your brand?

If you’ve been bombarded with bed brands’ ill-matched music tracks for their ads since Christmas, flummoxed why furniture brands fail to align brand values to a track, tired of travel companies using tracks that should remain firmly in the shade, then perhaps you’ll share my reason for penning this...

An opportunity to sponsor a ground breaking production

Highly regarded choreographer, Jorge Crecis, is venturing into innovative waters with a new production, Through & Out. It’s the ultimate crossover performance, of sports, dance and technology. It really is awe-inspiring to see. And you can! There are now just two more dates to see ‘unplugged’ performances in October...

Getting a sponsor to come on-board will be more assured when sponsors’ values are more accurately matched with your own

In the early days of planning any arts production, or a sports event, sponsors and sponsorship are naturally high up on the agenda. Calls of “Let’s get a big brand on-board!” will inevitably reverberate around the table. But that clamour doesn’t always result in a significant partnership that will...

How might restaurants shake-up their brands to maximise covers?