The core role of an accountant might be regarded by many as much the same. Yet I’ve been working with accountants for well over a decade now differentiating the practice from their peers; branding, rebranding, rolling-out pertinent marketing content, online and offline, in video, in print, in social and blogging, all in an effort to move on from ‘great service’ claims to distinguish the firm by how they do it, their values, their personality, as well as what they do. How they are proactive rather than reactive to economic circumstances, the competitive environment or new regulation, new legislation and so on.

As I plan new Autumn/Winter campaigns and routes to market for clients, it would be great to receive accountancy firms’ answers to a few questions to get your perspective and of course I’m always willing to chew the fat over better brand marketing in person if you’d like to get in touch

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