An opportunity to sponsor a ground breaking production

January 10, 2018

Highly regarded choreographer, Jorge Crecis, is venturing into innovative waters with a new production, Through & Out. It’s the ultimate crossover performance, of sports, dance and technology. It really is awe-inspiring to see. And you can! There are now just two more dates to see ‘unplugged’ performances in October...

Getting a sponsor to come on-board will be more assured when sponsors’ values are more accurately matched with your own

January 10, 2018

In the early days of planning any arts production, or a sports event, sponsors and sponsorship are naturally high up on the agenda. Calls of “Let’s get a big brand on-board!” will inevitably reverberate around the table. But that clamour doesn’t always result in a significant partnership that will...

How might restaurants shake-up their brands to maximise covers?

January 10, 2018

Is the colour of your brand a good fit for a leader?

January 10, 2018

With the Labour leadership contest well under way and the hustings getting ever more heated, various epithets are being attributed to the candidates and past political mavericks are coming out of the woodwork in support or otherwise. And poor Jeremy is being found guilty by association and being given...

Why do so many have so little regard for retaining their brand warmth?

January 10, 2018

With the HSBC name likely to disappear from our high streets, could the Midland Bank brand name, its original UK incarnation, be resurrected? This has given me some thought as to those brands, now long gone, and many in the financial services sector, who still retain a good deal...