SME’s are more under pressure then ever before and yet while most are undoubtedly emotionally attached to their companies, they often appear to their larger brethren as fearless in getting through crises, with their management typically more centrally focused and able to make quicker decisions. Yet when it comes...
Over 55s are not one homogeneous greying group easily targeted. Some have high disposable income, others do not. Some are incredibly brand loyal, others are not afraid to shop around. Neither are they disinterested technophobes. Two-thirds are said to be smart phone users and not all are social media...
Most of us look forward to living longer, yet much of the marketing targeting the ‘grey pound’ (don’t you hate that phrase?!), focuses on alleviating ailments, or providing end of life services. Health is undoubtedly an important priority, as is family, but it doesn’t have to be just about...
I’ve had opportunity to read weekend newspapers cover to cover of late and recently for once it wasn’t Covid-19 that captured my attention, but a long copy ad. The Sunday papers usually have an abundance of long copy ads that you would think only your grandparents who have lived...
On hearing a radio ad this morning with the disclaimer ‘Symptoms dramatised for effect’ at its close, I thought to myself “Has advertising reached the thin edge of the wedge?” Has the ASA put aside all sense that the audience has intelligence? Does content have to have reality warnings...
