APRAIS at Dubai Lynx

February 22, 2018

Continuing to support respected marketing services group Aprais and their CEO in his global speaking engagements of insights and innovative thinking in optimising client-agency relationships, this time at Dubai Lynx. View our work for Aprais in our portfolio.

6Cs – where do your communications score?

February 22, 2018

At Brands2Market brands are born, differentiated, given clarity and the sustenance to grow to their potential. The quality of our brand building ensures that when we write, design, build and produce all your marketing communications, they work harder for you with a rare cohesion across all media platforms. So...

Our new GSM Centenary logo

February 22, 2018

Our long held client GSM, reached a significant milestone in 2018, for which we revisited their logo to celebrate the fact and mark 100 years of combining ethics and enterprise for their many long standing clients. Watch this space for cross-media marketing activity during the year. View our work...

Will allegiance to TV channels rise in line with audience figures or is such brand equity purely down to content?

January 10, 2018

With Bake Off achieving Channel 4’s biggest audience in 5 years it seems that the move across from the BBC, even with a virtually new presenter team, has had no ill effect. So it struck me where does brand loyalty come in the pecking order in viewers’ minds when...

If music is the food of love, surely it’s worth the effort to get a track more in synch with your brand?

January 10, 2018

If you’ve been bombarded with bed brands’ ill-matched music tracks for their ads since Christmas, flummoxed why furniture brands fail to align brand values to a track, tired of travel companies using tracks that should remain firmly in the shade, then perhaps you’ll share my reason for penning this...