The core role of an accountant might be regarded by many as much the same. Yet I’ve been working with accountants for well over a decade now differentiating the practice from their...
SME’s are more under pressure then ever before and yet while most are undoubtedly emotionally attached to their companies, they often appear to their larger brethren as fearless in getting through crises,...
Over 55s are not one homogeneous greying group easily targeted. Some have high disposable income, others do not. Some are incredibly brand loyal, others are not afraid to shop around. Neither are...
Most of us look forward to living longer, yet much of the marketing targeting the ‘grey pound’ (don’t you hate that phrase?!), focuses on alleviating ailments, or providing end of life services....
