In praise of the long copy ad

I’ve had opportunity to read weekend newspapers cover to cover of late and recently for once it wasn’t Covid-19 that captured my attention, but a long copy ad. The Sunday papers usually...

Dramatised for effect!

On hearing a radio ad this morning with the disclaimer ‘Symptoms dramatised for effect’ at its close, I thought to myself “Has advertising reached the thin edge of the wedge?” Has the...

Vendologi – The launch of a non-food vending brand

World of Vending came to us with a new vending experience, combining the very best in Japanese vending culture with British retail expertise and appointed Brands2Market to create a new brand and...

GSM’s Little Box of Accountancy Best Practice

It helps to have a belt and braces approach to planning ahead, whether you are a commercial or not for profit organisation, that’s exactly the approach that prudent accountancy firm GSM takes...