Will allegiance to TV channels rise in line with audience figures or is such brand equity purely down to content?

With Bake Off achieving Channel 4’s biggest audience in 5 years it seems that the move across from the BBC, even with a virtually new presenter team, has had no ill effect....

If music is the food of love, surely it’s worth the effort to get a track more in synch with your brand?

If you’ve been bombarded with bed brands’ ill-matched music tracks for their ads since Christmas, flummoxed why furniture brands fail to align brand values to a track, tired of travel companies using...

An opportunity to sponsor a ground breaking production

Highly regarded choreographer, Jorge Crecis, is venturing into innovative waters with a new production, Through & Out. It’s the ultimate crossover performance, of sports, dance and technology. It really is awe-inspiring to...

Getting a sponsor to come on-board will be more assured when sponsors’ values are more accurately matched with your own

In the early days of planning any arts production, or a sports event, sponsors and sponsorship are naturally high up on the agenda. Calls of “Let’s get a big brand on-board!” will...